Pentax Optio A40
•12.0 Effective Megapixels
•3x Optical Zoom
•4x Digital Zoom
•Large 2.5 inch Inch LCD Screen
•SDHC Memory Card
•Sturdy Metal Construction
•Shake Reduction
•Inteli Zoom
•Extra Slim 22mm Thickness

The Pentax Optio A40 showcases the power of 12 megapixels for higher image quality and enhanced performance. Enabling ultra high-definition images, the A40 incorporates three types of anti-shake functions to preserve the beauty in both your photographic and movie captures. Among the anti-shake functions, the Shake Reduction mechanism corrects camera shakes by shifting the CCD image sensor while Digital Shake Reduction mode automatically adjusts ISO sensitivity to reduce blurring. Movie Shake Reduction function electronically reduces camera shake exclusively during the shooting of movies.

Face Recognition AF&AE function help deliver beautiful portrait photos by automatically detecting and focusing on faces beautifully. Equipped with Dynamic Range Adjustment function, it prevents white outs and black outs by correcting the tones for the highlighted areas or shadowed areas of a subject with significant differences in contrast. Framing and reviewing of shots can be viewed with ease on the 2.5-inch LCD. 
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Price: £210.00 (Including VAT at 17.5%)

Pentax Optio Z10
•8.0 Effective Megapixels
•7x Inner Zoom
•2.5" IPS LCD Screen, gives 170 degree viewing angle
•SDHC Memory Card
•Sturdy Metal Construction
•Sliding Lens Cover

The Optio Z10 from Pentax packs a whole range of advanced technology, including a 7x periscope optical zoom, into its slim and stylish body! With its retractable lens and intelligent optical zoom (which varies in function with the chosen resolution), the Optio Z10 produces impressive quality photos. It has an 8 megapixel CCD sensor, an incredible sensitivity of 3200 ISO, a digital image stabiliser, and an under/overexposure indicator that warns you when you run the risk of taking poor quality photos, as well as a choice of scene modes, a face-priority mode and a clever "Auto Picture" mode that selects the most appropriate scene mode for you. You’ll even be able to preview your creations on its large 2.5” TFT screen with a viewing angle of 170°, and use its built-in decorative frame function to add a personal touch to your photos. The Optio Z10 offers fun, easy digital photography for a variety of occasions to many different users, regardless of photographic skill and experience. 
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Price: £179.00 (Including VAT at 17.5%)

Pentax Optio S10
•10.0 Effective Megapixels
•3x Optical Zoom
•4x Digital Zoom
•SDHC Memory Card
•Sturdy Metal Construction

The Pentax Optio S10, the newest model in the “Optio S” series of compact digital cameras comes with a stylish, ultra-compact body with 10.0 effective megapixels for high resolution images. In addition to enabling easy mobility and photography of high resolution images, the Optio S10 comes with enhanced usability by upgrading Shake Reduction and Face Recognition functions. Despite a 3X optical zoom lens and a large 2.5 inch LCD monitor, the Optio S10 is one of the smallest and the lightest ultra compact camera body with 10.0 megapixels. This is achieved by miniaturizing circuit board and applying high-density compact mounting technology. With 2.5-inch and high resolution of 232,000 pixels, it is easy to confirm picture compositions and the focus. Due to its wide viewing angle, the screen can also be easily viewed, since there is little change in brightness and colors even when looking at the monitor diagonally. 
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Price: £148.99 (Including VAT at 17.5%)

Pentax Optio V10
•8.0 Effective Megapixels
•3x Optical Zoom
•4x Digital Zoom
•Large 3 Inch TFT Screen
•SDHC Memory Card
•Sturdy Metal Construction

The Optio V10 is an ultra-slim compact digital camera equipped with an impressive 3.0 inch LCD monitor for enhanced usability and easy viewing. This little beauty features 8 megapixels, a 3X optical zoom, easy operations and an abundance of features in a slim, stylish, affordable body.

 
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Price: £138.99 (Including VAT at 17.5%)

Pentax Optio M40
The PENTAX Optio M40, a standard-class compact digital camera that is easy to carry, with an ultra-slim and lightweight body. The Optio M40 is well-balanced with basic functions and high resolution of 8.0 megapixels.

While the Optio M40 comes with an ultra-slim metallic body of sophisticated sense, is equipped with enhanced basic functions such as; 3X optical zoom, a large and easily viewable LCD monitor, excellent operability, it also realizes much higher resolution. In addition, the Optio M40 also includes a face recognition function and an anti-shake function, for which there are high market needs, and has been created as a user-friendly model that can be broadly used by many people at various scenes.

•An ultra-slim body with a sophisticated texture
•8.0 effective megapixels produce exceptionally fine-detailed photos
•Digital SR (Shake Reduction)
•Face Recognition AF & AE function that is convenient when photographing portraits
•Diversity of flash photography possible
•Auto Picture mode automatically determines the best settings for the shooting conditions
•Variety of 16 different photography modes that can be selected according to the purpose
•3X optical zoom and 4X digital zoom for a maximum magnification of about 12X
•Large, easy-to-view 2.5-inch LCD monitor
 
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Price: £129.99 (Including VAT at 17.5%)

Pentax Optio E40
This entry-level model is designed for simple and intuitive operation so that even beginners can enjoy photography effortlessly.

The Optio E40 makes it easier than ever to enjoy high-resolution pictures with such new features as Face Recognition is handy for taking shots of people, Shake Reduction which reduces the effects of camera shake and subject blurring.

The Face Recognition AF & AE function allows you to take beautiful pictures of people easily by letting the camera determine the focus and exposure. The “Face Recognition AF & AE” function automatically detects and focuses on faces, regardless of where the people appear in the frame. In addition, the exposure settings are automatically set so that the areas with faces are not darkened even if there is backlighting.

Shake reduction reduces camera shakes and blurring of the subject when taking photographs. The sensitivity is adjusted automatically, to as high as ISO1000, to match the brightness of the subjects. This enables photography with fast shutter speeds, and images where less blurs is produced.

The Optio E40 also incorporates many of the usual features that you would expect from a quality camera brand that is Pentax. These include; a quality 3x optical zoom lens, 8.1 effective mega pixels, movie with sound recording as well as many, many more.

•8.1 effective megapixels produces exceptionally fine-detailed photos
•3X optical zoom and 4X digital zoom for a maximum magnification of about 12X
•Face Recognition AutoFocus & AutoExposure function
•Digital SR (Shake Reduction)
•Auto Picture mode for the best settings for the conditions
•Compatible with a wide range of available AA batteries
•Green mode for automated setup

 
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Price: £88.99 (Including VAT at 17.5%)